AFS Go! Launches in Bahrain for MSMEs Supporting Business Growth in Today’s Digital Economy
June 7, 2021
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07 June 2021 – Manama, Kingdom of Bahrain
Arab Financial Services (AFS), the leading digital payment solutions provider and fintech enabler in the Middle East and Africa, has launched a new, digital solution bundle that supports the growth of Micro, Small and Medium Enterprise (MSME) businesses in the Kingdom of Bahrain.
 
AFS Go! offers digital tools to simplify business operations, reach more customers, increase sales, and reduce costs. This streamlined payment platform offers businesses a comprehensive set of beneficial payment solutions spanning eShop (attract sales through a dedicated web presence), In-Store Payments (accept a range of digital payments) and Digital Payroll (banking unbanked workers). AFS Go! is an affordable, convenient, and easy to use one-stop solution for merchants who can pick any or all services from within the bundle – to grow their business. This is also a step towards supporting and promoting Bahrain’s cashless economy and helping to increase the contribution of MSME businesses to the Kingdom’s GDP.
 
Commenting on the timely development, Mr. Sael Al Waary, AFS’ Chairman said: “The pandemic has taught us to become proactive, agile and to respond quickly to our customers’ needs. The road to recovery post COVID-19 is through digitization, which is also aligned with the Kingdom of Bahrain’s aspiration for building a fully digital Bahrain economy. AFS has always had a strong understanding of the next generation of payments to support our business community. The launch of AFS Go! introduces, among other tools, a new e-commerce platform bringing businesses fast and efficiently into the digital payments space – where their customers are. I’m pleased to see AFS at the forefront of this initiative, providing the latest payment tools to those that need them the most.”
 
Mr. Samer Soliman, AFS Chief Executive Officer, said: “We are proud to support merchants of all sizes by providing them the right tools to transform their businesses. In today’s retail revolution, businesses must go digital to keep up with the pace of customer expectations. AFS understands the needs of our business community and the challenges they face. With AFS Go! we are enabling our merchants to take their business online by offering a blend of products and services that benefit merchants as well as their consumers and employees.”
 
Within eShop, AFS Go! delivers a state-of-the-art, cloud-based eShop to access more customers and drive sales. AFS Go! equips merchants with their choice of a range of tools to support their online business, helping them sell online by launching a tailored eCommerce website, pre-integrated with AFS payment gateway – all within 48 hours. It also offers eInvoicing functionality, reporting dashboards, recurring billing facility for subscription-based services, and acceptance of a wide range of online payments.
 
Within In-Store Payments, AFS Go! offers payments acceptance of tokenized cards, static and dynamic QR codes, digital wallets, NFC devices and contactless cards alongside a variety of schemes and payment methods. It also offers dynamic currency conversion and merchant cash register integration with AFS state-of-the-art PoS terminals.
 
Additionally, supporting businesses with unbanked employees, and building on the company’s ground-breaking WPS solution (Al Rateb), AFS Go! offers a Digital Payroll solution for unbanked employees giving them access to tailored banking services, at an affordable rate.
 
With AFS Go! smaller retailers have the tools to support their online and in-store business and payroll needs. To sign up for or learn more about AFS Go! businesses can contact AFS at +973-17290333 or afsGo@afs.com.bh
 
Regulated by the Central Bank of Bahrain, AFS boasts numerous ground-breaking, end-to-end payment services and solutions. These span card processing, Merchant Acquiring, FinTech and a state-of-the-art, value-added services suite. The Company’s dedication to innovation has positioned it as a driving market force delivering a rich portfolio of payment solutions including popular digital mobile wallets: bwallet in Bahrain and eFloos in Oman; market-leading Merchant Acquiring services; Bahrain’s leading digital payroll solution Al Rateb; global Contact Centers and more. Providing the highest quality payments solutions that are trusted by businesses AFS has offices and data centers in Bahrain, UAE and Oman, and was the first processor in the region to become Payment Card Industry Data Security Standard (PCI DSS) 3.2 certified.